Xi'an Natural-Field Bio-Technique Co., Ltd.
Xi'an Natural-Field Bio-Technique Co., Ltd.

As a supplier of liver protection ingredients, Natural Field produces a wide range of popular food ingredients for liver protection, such as dihydromyricetin, milk thistle extract, kudzu root extract, Hovenia dulcis extract, glutathione, etc. These are all popular health ingredients. While providing ingredients, we also offer product compounding services.

Raw Materials for Liver Protection Supplements

Marketing Trends of Liver Protection Supplements

01

The market trend of liver protection products can be summarized into the following four points:

02

Youthfulness of consumer groups: The 26-35 age group accounts for 35% of liver protection consumption, becoming the fastest growing group, mainly due to the surge in demand for staying up late, drinking alcohol, and high-pressure work.

03

Dominated by natural ingredients and high concentration formulas: Plant extracts (such as milk thistle, Korean thistle, and Hovenia dulcis) and high concentration compound formulas (such as liver protection fingerprint technology) are favored, and consumers pursue "efficiency" and safety.

04

The rise of e-commerce channels and personalized services: Online platforms such as Amazon and Tmall have become the main sales channels, and brands use C2M reverse customization to accurately match their needs and provide services such as nutritionist consultation to enhance user experience.

05

Market competition and accelerated technological innovation: The international market competition is fierce, and technological innovation focuses on the standardization of traditional Chinese medicine (fingerprint detection), patented natural ingredients (such as fucoxanthin and rice bran fatty alcohols), and segmented fields (such as fatty liver and alcohol liver precision products).

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