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As the annual flagship event for the global nutritional and health ingredients industry, Supply Side Global 2025 is set to kick off grandly at the Mandalay Bay Convention Center in Las Vegas from October 27 to 30. Xi'an Natural-Field Bio-Technique Co., Ltd., a leading supplier of nutritional and health ingredients in China, will make a high-profile appearance at the exhibition with three core technology-driven product series, located at Booth 6247A, to showcase China-originated innovations in biotechnology to global partners.
Founded in 2005, Xi'an Natural-Field Bio-Technique Co., Ltd. has evolved into a modern biotech enterprise integrating R&D, production, and sales after 20 years of specialized development. The company’s laboratory has obtained CNAS certification, and its production facilities comply with GMP standards. It has successively earned multiple international quality management system certifications, including ISO9001, ISO22000, and FSSC22000, as well as rigorous certifications such as KOSHER, HALAL, and HACCP. Leveraging its core strengths of "strict quality control, stable product quality, and fast delivery," Natural-Field’s products have been exported to 86 countries and regions across Europe, America, Japan, South Korea, and Southeast Asia, serving well-known domestic and international brands such as Nestlé, LG, and Jingjiu. It has been repeatedly recognized as an "Excellent Supplier" by industry associations for consecutive years.
1. NF Ashwa® Water-Soluble Debittered Ashwagandha Extract: A Natural Solution for Emotional Wellbeing
Aligned with the global "natural healing" consumption trend, Natural-Field will showcase its newly launched NF Ashwa® Instant Debittered Ashwagandha series, released in March 2025. This innovative product addresses the industry-wide pain points of traditional ashwagandha extracts—strong bitterness and poor water solubility—through exclusive debittering technology and water-solubility optimization. While preserving withanolides, the core active component, it significantly enhances adaptability in functional food and beverage applications.
According to data from Research and Markets, the global ashwagandha extract market is experiencing explosive growth. In 2022, its sales volume reached 61,767.85 thousand units with an annual growth rate of 11.1%, and the market size is expected to exceed USD 2.2 billion by 2030, with the Asia-Pacific region emerging as a core growth driver. The NF Ashwa® series is not only suitable for traditional dietary supplements but also widely applicable to innovative formulations such as functional gummies and ready-to-drink beverages. Currently, it has been adopted by international brands like Nestlé for the development of stress-management products, offering a natural solution for emotional wellbeing amid the fast-paced modern lifestyle.
2. Full-Range NMN Products: Technological Breakthroughs in the Precision Anti-Aging Track
Against the backdrop of the continuous boom in the global anti-aging health market, Natural-Field will present its high-purity NMN (β-Nicotinamide Mononucleotide) product range, including key components such as NAD+, NMNH, NADH, and NR (Nicotinamide Riboside). This series is manufactured using advanced bioenzymatic technology, achieving a purity of over 99.9%, and has passed rigorous stability tests to ensure unchanged color during 2 years of room-temperature storage.
Market data indicates that the scale of China’s NMN market is expected to reach RMB 4.5 billion in 2025, maintaining a compound annual growth rate of approximately 25%, with high-net-worth individuals aged 35-55 becoming the core consumer group. Notably, the EU launched the approval process for NMN as a novel food in July 2025; if approved, it will unlock market access to 28 countries. Natural-Field’s NMN series not only meets the demands of the health supplement sector but also supports clinical research applications with its pharmaceutical-grade quality. A clinical trial conducted by Zhongshan Hospital Affiliated to Fudan University in 2024 showed that NMN demonstrates significant potential in the auxiliary treatment of metabolic syndrome.
3. NFlipo® Liposome Technology Platform: Leading the Revolution in Nutrient Absorption Efficiency
To address the common industry challenge of "high content ≠ high absorption" in nutritional products, Natural-Field will focus on showcasing its innovative NFlipo® Liposome Technology delivery system. This technology, a cross-industry innovation from the biomedical field, encapsulates active ingredients in nanoscale spherical vesicles composed of phospholipid bilayers. Its structure, similar to that of human cell membranes, enables efficient penetration through the intestinal barrier, significantly enhancing bioavailability.
Natural-Field’s liposome technology has pioneered a cholesterol-free co-loading system globally, breaking through the barriers of traditional liposome technology. This advancement allows the absorption efficiency of 64nm-sized liposomes to be 34 times higher than that of 236nm formulations. Currently, this technology has been successfully applied to optimize the delivery of various active ingredients, including curcumin, ginsenosides, and coenzyme Q10. Among these, the anti-inflammatory activity utilization rate of liposomal curcumin has increased by 5-10 times, providing an ideal solution for joint health and beauty nutrition products. This "targeted delivery" technology perfectly aligns with the 2025 industry trends of personalized nutrition and high-efficiency absorption.
In 2025, the global nutritional and health industry is undergoing a profound transformation from "ingredient competition" to "technology competition." Trends such as gene-driven personalized nutrition and AI-enabled health management have become mainstream in the industry. Natural-Field’s three product series precisely respond to these trends: ashwagandha extract caters to the demand for natural emotional management, the NMN series aligns with the growth of the scientific anti-aging market, and liposome technology provides a technical foundation for precise nutrient delivery.
As a representative enterprise in China’s nutritional and health ingredients sector, Natural-Field will not only demonstrate its technological strength at the exhibition but also seek to explore industry frontiers with global partners. Whether you are a brand owner seeking high-quality ingredients, a manufacturer pursuing technological breakthroughs, or a researcher focusing on industry trends, we warmly invite you to visit Booth 6247A during the exhibition (October 29-30). Experience the technical charm of innovative products up close and discuss full-chain cooperation opportunities from concept to market.
Xi'an Natural-Field Bio-Technique Co., Ltd. looks forward to meeting elites from the global health industry in Las Vegas and jointly building a better future for nutritional health through technological strength!
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